Solution Manual for Essentials of Marketing Research: A Hands-On Orientation. Naresh K Malhotra

$38.00

By
Naresh K Malhotra
ISBN-10: 0137066732 • ISBN-13: 9780137066735
With Solutions for Video Cases!

I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH 
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach
II. RESEARCH DESIGN FORMULATION
3. Research Design, Secondary and Syndicated Data
4. Qualitative Research
5. Survey and Observation
6. Experimentation and Causal Research
7. Measurement and Scaling
8. Questionnaire and Form Design
9. Sampling Design and Procedures
III. DATA COLLECTION, ANALYSIS, AND REPORTING
10. Data Collection and Preparation
11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
13. Report Preparation and Presentation

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